BUILDING FLUF WORLD BURROWS

There has been a lot of talk about the design of the Burrows so we wanted to give you a little insight into the process. Our Creative Director, Imery Watson along with the super talented team at Beyond have worked their magic in bringing the Fluf World vision to life.

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We first started working with Imery back in 2018 on an Augmented Reality project for a theme park in China. He created some gorgeous characters that unfortunately never got further than the pitch deck, such is life. After staying in touch, a chance encounter between Anton and Imery on a Bunnings Deck chair led to new opportunities. One that would see the vision of the Burrows come to life.  Who doesn't love a good Saturday visit to Bunnings.

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For those new to Fluf World and the Burrows, it’s a big exciting story best read over here. The Burrows are the next step in your Fluf World Experience. A place to breed, party and hang out with your friends. An open Metaverse where more characters will be joining the party soon.

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Getting started

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Sitting around a big table, the Beyond team workshopped what we wanted the burrows to look like. Based on a brief from Fluf World and their Lore, the team set to work. The Burrows needed to be interesting, mysterious, functional places that warrant exploration and repeat visits... Above all; Something fun to own.  So instead of approaching it as a traditional game environment, this was viewed as an architecture project.

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“ Just the fact that it’s architecture but it has no visible constraints. It has a polygon count but it doesn’t have “oh sorry we couldn’t get the materials” or that part or it’s going to be too expensive or not in the client's budget. This is pure- for a while there was a paper architect movement Brodsky and Utkin  people like that, they would make these amazing, cool drawings and sculptures and they were totally unconstrained so it’s pretty fun! I bet most architects would love not to have to worry about where the pipes go or the sink. So basically that's what we are doing. It’s almost pure aesthetics, which is also tricky because you don’t have any constraints so what we had to do was work out what our constraints were going to be, from the beginning to make it usable in some way. We felt, what are these Flufs like, what do they want to do? They are party animals, they love to party so here’s a space that reflects that, it’s slightly mysterious - so it means you can’t see the whole place at once, you actually have to walk from place to place because you never know what you’ll find. The whole structure is running on this cool mycelium network which takes the place of electricity or communications in our world. It has the anagalogy of our world, but the function is different. The function is just to enjoy it and have fun.” Imery Watson, Beyond Art Director

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And with those ideas in mind the concepts could begin. Concept designs start with the most simple of sketches that slowly develop over time, with the Burrows concept sketch looking a little bit like this….

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And with those ideas in mind the concepts could begin. Concept designs start with the most simple of sketches that slowly develop over time, with the Burrows concept process looking like this...

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